Posted on April 18 2021
This hat is an ode to science. Music producer, Gramatik, is an artist with a solid appreciation for science and technology. Gramatik draws inspiration from notable science figures such as Nikola Tesla (yeah, like the OG Tesla…) and Vitalik Buterin, one of the youngest computer scientists and co-founders of Ethereum. Gramatik is a very forward-thinking artist who embraces scientific progress and concepts, frequently tweets or titles his songs to promote them.
S is also for “Scarf” and this Cyber Pashmina is the most heady scarf we’ve ever seen. …
Posted on March 31 2021
The Sweet Sixteen matches reminded us just how cut-throat this tournament is! With a hat dropping each day, we eliminated eight top hats in just over a week’s time. Fans were sad to see the Master Kush Snapback, Removable Bear Geo Triangles Hat, and the Mersiv Orange Fitted Hat drop in their first rounds, as well as the Tan Aspen Hat, Mugwort Silver Wolf, and Johnathan Singer Dragonlair Strapback.
The Elite Eight matches were just as brutal! The Touch of Class Camo Hat fell short in one of the largest splits we’ve ever…
Posted on March 16 2021
It’s that time of year and another sixteen hats are lined up and ready to battle in this year’s 2021 Hat Tournament! The Tournament, much like the NCAA Basketball Tournament aims to find the best hat in our league of headwear which features our most recent best-sellers and MVPs. The hats we’ve chosen for this year’s lineup are sectioned off into two parts: Grassroots originals on the left and our collaborations on the right. …
Posted on March 16 2021
“It’s been an exhausting year, but the excitement of again welcoming an amazing list of artists to join us for our 20th anniversary celebration has our spirits soaring. We are thankful to share the artists that will be moving to our new 20th Anniversary celebration, taking place August 20–22, 2021 at Three Sisters Park in Chillicothe, IL. We welcome back long time hosts moe. and Umphrey’s McGee plus headliners, Ween, Billy Strings, Three Six Mafia, GRiZ, Rezz, STS9 and Tipper among others. Although we are disappointed that not all previous artists could make…
Posted on March 12 2021
It’s only fitting that on the weekend of the Players Championship, GRC drops their newest Golfroots products! The 2021 Master Kush Collection dropped earlier today on the Grassroots Mobile App and the web store online and is a real hole-in-one for golfers and Grassroots followers. Here’s four reasons why…
Posted on March 11 2021
Let me help you understand what this trending “NFT”-talk is all about. Imagine the Mona Lisa, a famous “one-of” original painting. It’s valued at over $850 million USD and, like most authentic originals, comes with an impressive provenance, or history of ownership. There are thousands and thousands of prints or copies which are worth much less but nonetheless, owned by many who appreciate the art. This same concept of originals and prints translates well when learning about NFTs. As Gramatik’s song, “War of the Currents” says, let’s “Learn Bout Something”!
Think of NFTs…
Posted on February 26 2021
Grassroots California’s Early Spring and Summer Collection got a splash of color this week when the San Pedro Del Sol (or SPDS) Limited-Edition Collection dropped and IT IS BOLD, Sprout Fam! The collection is actually the second variation of the Grassroots-original collection known for the “Eye of Providence” imagery, a symbol connected to the Illuminati and the US Dollar. This desert-inspired collection is as bold and beautiful as it gets with a black and white and rainbow color-scheme. …
Posted on January 18 2021
2021 is off to a great start for twelve generous Grassroots fans and ten fabulous charities across the nation! On New Year’s Day, we hosted our very first Live Auction on Facebook, posting an album of 16 items including samples, prints, unreleased gear, and super-combo packs! For 24 hours, Grassroots California friends and followers bid on items to benefit the charity or non-for-profit organization of their choice and we raised $2000!
We followed up with each winner and learned about some fabulous efforts supporting everything from animals, children, and medical research to environmental…
Posted on February 03 2021
The game, a Facebook competition (much like the 2020 Hat Tournament), will take place on February 6th and February 7th, aligning with NFL’s Super Bowl LV. Participants will be able to vote for their favorite hat and predict the final score for a chance to win one of six Grassroots-Cash prizes!
Posted on February 12 2021
While the Holiday of Love may historically be linked to martyrdom or embellished stories about acts of kindness, it’s indisputable that February 14th, at least here in the States, is now known for hearts, love notes, flowers and chocolate. But it can be weird to get someone a Valentine, right? Maybe you’ve only gone out a few times and you’re not ready for the lovey-dovey gift-giving? Or maybe y’all have been dating for years and it’s not meaningful enough? Or maybe you’re not into supporting corporate card-companies and getting the store-bought candies? Hit…
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